Embed Strategic Thinking as An Organizational Capability Unlock the Growth Potential of  your Businesses

Read our recent book, “Grassroots Strategy – Cultivating B2B Growth from the Ground Up” 

We create value by focusing our expertise in 3 areas:

“Grassroots Strategy” – Basic Framework

Signature Program

Our flagship offering is a proven, action learning program called Grassroots Strategy. We create a learning environment where strategic marketing concepts are taught and applied to actual growth projects.

Grassroots Strategy results in:

  • Internalization of proper growth analysis techniques and evaluations
  • Shared management experiences that create a culture change fostering growth
  • Acceleration of existing projects
  • Enhancement of internal, cross-functional relationships

Grassroots Strategy has been taught in over 260 seminars for over 70 companies on five continents


View all testimonials

“This is the most powerful, yet practical, strategic growth framework that I have encountered. Over the last decade, Jeff and the Amphora team have trained more than 1,000 associates from my organization, and we have successfully leveraged the market-back principles to transform existing businesses and enhance the launch of new products and services. Grassroots Strategy is the definitive guide to strategic marketing.”
— Michael Stubblefield, President and CEO, Avantor®

“Jeff and his team from Amphora have delivered for us where no one else could. On short notice, they developed a Strategic Marketing program that exceeded our very high standards. Their unique blend of teaching and consulting skills really make the concepts come alive for our executives. We are seeing the impact in more effective internal discussions, better-focused growth projects and most importantly in our financial results.”
— Rhonda Germany, Corporate Vice President Strategy and Business Development, Honeywell Corporation

“Amphora Consulting and Grassroots Strategy has created shareholder value in every business that I have led.”
— Pete Smith, Former CEO, Voltaix

“When you want process, hire traditional consultants. When you want results, hire Amphora.”
— Robert Buker, President and CEO, United States Sugar Corporation