Amphora Consulting Blog

Stressed Businessman

This is a Time for Thoughtful Re-Planning

Rethinking your plans in light of the unthinkable To call these times turbulent is an understatement.  Obviously reducing the risk to lives is paramount, but the unprecedented threat of the Covid-19 virus and the necessary response are already wreaking havoc across the economy, with some second and third order effects that may be felt for… Continue reading This is a Time for Thoughtful Re-Planning

b2b, strategicmarketing, strategy, focus, strategicfocus, grassrootsstrategy

Strategy, Focus and the Perfect Pint

In 1759, Arthur Guinness leased a disused brewery in Dublin and began producing beer for the local market.  Like most brewers of his time, he produced a variety of beers to meet a variety of tastes. But by the late 1770’s, Guinness was becoming known for his porter.  The dark beer that used roasted barley to produce a deep brown color and rich complex aroma had become quite popular, especially among the dockhands in Dublin.  In 1799, faced with a shortage of capacity, Guinness made the bold decision to discontinue production of his various other ales and focus exclusively on the porter – the beer we know today as Guinness Stout.

This historical tale underscores one of the most powerful and difficult challenges of strategy – focus.

Is it time to take the ‘product’ out of product management?

Frequently, we are asked to tailor our ‘Grassroots Strategy’ workshops to serve as training for product managers. Typically, the identified need is a lack of strategic thinking and/or tools for analyzing markets in a company’s product manager group. Beneath the surface, however, we believe that the problem may run deeper. The problem may be grounded in the very definition of what a product manager is and therefore what the rest of the organization expects from them.

Not-for-Profit is a Tax Status, Not Your Strategy

We are asked from time to time if our ‘Grassroots Strategy’ framework applies in the nonprofit world. After some reflection and a couple of attempts to make it work, we are convinced that it does work. However, we have come to realize that nonprofits frequently need to add an additional step at the beginning of their strategy discussions.

Clayton Christensen

RIP Clayton Christensen

One of the most original and influential strategic thinkers of all time, Clayton Christensen, passed away last week at the age of 67. Christensen was a professor at the Harvard Business School, a prolific author, dedicated philanthropist and moral philosopher, as well as being an entrepreneur himself before joining the ranks of academics.

Why do I need a Strategy if I have a Corporate Strategy?

Now is the time that you can settle into running your business. You have a set of sales targets, budget requirements and maybe product launches or geographic expansions that you have planned for and committed to for 2020. But independent of all of this, do you really know what you need to focus on to win in 2020 and set yourself up to win going forward?

Value Based

Value Pricing Relies on Effective Segmentation

Bottom line, effective value pricing relies on first having a good segmentation that is based on customer needs. Or, as we often say in our workshops, “value and segmentation always go hand in hand.”


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