Defining strategy so your organization can soar.
Many mid-sized companies become successful based on the intuition and experience of the CEO (often the founder) and sometimes one or several members of the Senior Management Team. Oftentimes they understand particular customer problems well and have developed offerings that uniquely solve these customer problems. Growth in the business comes from; growing the customer base within their target segment and expanding their share of wallet among customers in the target segment by expanding the scope of the solutions.
It would seem to be straight forward to explain the strategy of the business yet in our experience many companies still struggle creating a well-articulated strategy.