Tag: strategicmarketing
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All Models Are Wrong, But Some Models Are Useful: Business Implications of a Timeless Truth
Introduction Businesses today rely heavily on models—financial models, economic forecasts, consumer behavior models, risk assessments, and even AI-driven predictive analytics—to make decisions. Yet, no matter their sophistication, models are fundamentally only approximations of reality. The saying “All models are wrong, but some models are useful,” serves as a powerful reminder…
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Warning: No-one Cares About Your Product!
Our executive sponsor at a long-time client used to start off every Grassroots Strategy session by telling the teams to put a jar in the middle of their table and every time someone mentioned the word ‘product’ they had to put $5 in it. She told them that she was…
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Strategy, Focus and the Perfect Pint
In 1759, Arthur Guinness leased a disused brewery in Dublin and began producing beer for the local market. Like most brewers of his time, he produced a variety of beers to meet a variety of tastes. But by the late 1770’s, Guinness was becoming known for his porter. The dark…
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Value Pricing Relies on Effective Segmentation
Bottom line, effective value pricing relies on first having a good segmentation that is based on customer needs. Or, as we often say in our workshops, “value and segmentation always go hand in hand.”
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Now that you have an annual plan, do you really have a strategy?
If you are like many of our clients, you may have thought about strategy and long-term goals sometime in the late summer/early fall and probably presented something to your leadership and/or your board at that time.