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Tag: value

Value Pricing Relies on Effective Segmentation

Value Pricing Relies on Effective Segmentation

December 18, 2019July 29, 2022 Posted in UncategorizedLeave a comment

Bottom line, effective value pricing relies on first having a good segmentation that is based on customer needs. Or, as we often say in our workshops, “value and segmentation always go hand in hand.”

b2bgrasssrootsstrategySegmentationstrategicmarketingvaluevaluepricing
What you need to know about the value of customer relationships

What you need to know about the value of customer relationships

November 26, 2019July 29, 2022 Posted in UncategorizedLeave a comment

Although customer relationships are important, do they really create value for the customer?

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