A Winning Value Proposition Has to Be More Than Just a Slogan

Not long ago, we had a client that sold hospital equipment.  A recent acquisition had broadened their product line and they asked us for some help with the strategy for the new portfolio.  We started with an overview of our process, and when we got to the concept of value proposition, they stopped us. “Oh,… Continue reading A Winning Value Proposition Has to Be More Than Just a Slogan