- Grassroots Strategy enables growth:
- Growth in margin through better pricing based on customer value
- Growth in share through better targeting customer needs
- New product innovation through better identifying market opportunities
- Out positioning competition through segmentation and focus
- Strategic Marketing is a capability not just a function or process
- Strategic Marketing requires matching market needs with your capabilities and differentiation
- Technology, engineering and operations are critical to understanding your real differentiation and your tool set for innovating around customer needs
- For Strategic Marketing to be effective it needs to be a way of thinking embraced up, down, and across the organization
- This way of thinking ultimately needs to be supported by the right people and processes
Our Perspective: Strategic Growth is challenging because it requires a new way of thinking…
Our Perspective: Elements of a Strategic Growth Capability
Results
Grassroots Strategy – why does it work?
- An intensive learning experience followed by a working project tail – immediately business relevant
- Focused on the basics of growth (not the latest buzzword) – solid strategic marketing
- Incorporating real projects for your business
- Action learning improves retention
- Project evaluation and advancement builds momentum
- Measurable results help convert the undecided
- Facilitated by knowledgeable and experienced ‘coaches’ – not driven by templates
